Marketing Automations
Automated Customer Journeys Triggered by Events
We've introduced Marketing Automations, allowing customer journeys to be triggered by activity across the platform. Create event-driven workflows that send emails, add delays, and branch based on customer behaviour without relying on a separate marketing system.
Stays light to set up while supporting the kinds of branching journeys you'd build in a dedicated marketing platform. Pick a trigger (customer added, booking completed, product ordered, inactivity, and more), then send emails, add delays, or branch the journey based on what each customer has done.
What's new
Triggers
- •Fires on real platform events: customer added, booking completed, product ordered, inactive customer, and more
Flow building
- •Send emails using your existing email templates
- •Pause for days or weeks between actions
- •Branch the journey based on conditions (e.g. customer spend level, booking activity)
- •Pre-built journeys for common scenarios: Welcome series, Booking follow-up, Win-back flow, Product follow-up
How it works
Pick a trigger and chain steps from there. Each automation lives as a draft until you're happy, then goes live and runs against every matching event going forward.
Where to find it
Marketing > Automations.
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