Marketing Automations
Automated Customer Journeys Triggered by Events
We've introduced Marketing Automations, allowing customer journeys to be triggered by activity across the platform. Create event-driven workflows that send emails, add delays, and branch based on customer behaviour without relying on a separate marketing system.
Choose a trigger, such as a new customer, completed booking, product order or period of inactivity. Then add emails, delays and branches based on what the customer has done. Setup is straightforward, with branching workflows like those in a dedicated marketing platform.
What's new
Triggers
- •Fires on real platform events: customer added, booking completed, product ordered, inactive customer, and more
Flow building
- •Send emails using your existing email templates
- •Pause for days or weeks between actions
- •Branch the journey based on conditions (e.g. customer spend level, booking activity)
- •Pre-built journeys for common scenarios: Welcome series, Booking follow-up, Win-back flow, Product follow-up
How it works
Pick a trigger and chain steps from there. Each automation lives as a draft until you're happy, then goes live and runs against every matching event going forward.
Where to find it
Marketing > Automations.
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