Marketing Automations

We've introduced Marketing Automations, allowing customer journeys to be triggered by activity across the platform. Create event-driven workflows that send emails, add delays, and branch based on customer behaviour without relying on a separate marketing system.

Stays light to set up while supporting the kinds of branching journeys you'd build in a dedicated marketing platform. Pick a trigger (customer added, booking completed, product ordered, inactivity, and more), then send emails, add delays, or branch the journey based on what each customer has done.

What's new

Triggers

• •Fires on real platform events: customer added, booking completed, product ordered, inactive customer, and more

Flow building

• •Send emails using your existing email templates
• •Pause for days or weeks between actions
• •Branch the journey based on conditions (e.g. customer spend level, booking activity)
• •Pre-built journeys for common scenarios: Welcome series, Booking follow-up, Win-back flow, Product follow-up

How it works

Pick a trigger and chain steps from there. Each automation lives as a draft until you're happy, then goes live and runs against every matching event going forward.

Where to find it

Marketing > Automations.