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อัปเดตผลิตภัณฑ์
การปรับปรุง•v1.2.16•

Richer Campaign Reporting

Follow delivery and engagement at campaign and recipient level

Campaign reporting now makes it easier to move from a summary to the recipients behind it. Email views show sending and engagement, with recipient-level information available when staff need to investigate a particular customer's message.

Analytics have been refined for larger campaigns and ongoing sends. Engagement timing uses each recipient's send time, and reports refresh as delivery and engagement events arrive. A queued campaign can continue resolving its audience in the background while the team follows progress.

Use the right measure for the channel

Email reporting includes opens, clicks and unsubscribes. Supported messaging campaign views show delivery and failure counts so staff can check which messages reached their destination and which need attention. These measures depend on the events available from the channel; an SMS delivery is not an email open.

SMS and WhatsApp require the relevant messaging setup and access. WhatsApp is in Private Preview where offered, so its campaign tools are not available to every organisation. Keep channel availability and customer consent in view when comparing the results of a campaign.

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