AI-suggested Segments and Better Audiences

Tiquo can now suggest focused customer segments for eligible organisations. A suggestion includes its criteria, customer count and rationale, with supporting evidence and confidence information to help the team decide whether it is useful.

Review the suggestion before creating the segment. It gives your team an audience to consider; creating it does not send a campaign. Suggestions depend on the organisation having enough customer and order history, and advanced suggestions use the relevant AI settings.

Build and reuse your audiences

Lists and segments can be organised in folders and duplicated when you need a related audience. Searchable filter categories make the available fields easier to find. Range controls cover counts, amounts and activity dates, while linked-card filters can use brand, issuing bank and funding type.

Import customers into a list from the list workflow, or use dynamic criteria that update as customer data changes. When campaign audiences overlap, recipients are deduplicated and the appropriate consent rules still apply. A customer's presence in a segment does not by itself make them eligible for a marketing message.